I’m going to step on some toes with this one, but I strongly encourage anyone with an opposing view to step in and offer their opinions. I’m in no way against anything that helps writers, or promotes good web content ethics and practices. In the case of PLR content, I simply have a hard time seeing the benefit of it’s use in the long run.
Where did this come from, originally?
Before I spent much money or time on PLR articles, reports, or ebooks, I’d want a few key questions answered to my satisfaction - starting with this one. Where did the material come from - originally? The seller should be able to answer your question simply with one of two responses, either - I wrote them myself - or, I purchased the re-branding and re-selling rights. Otherwise, you’re running the risk of purchasing illegally procured material which might also be plagiarized. For your own protection, I strongly suggest you keep a record of the purchase and any rights the purchase claims to entitle you to.
How can I know the difference between ‘good’ and ‘bad’ PLR until I buy it?
Quite often all the information you’re presented with is a list of titles, and a large sales page for the PLR package. You have no real idea what you’re buying until you purchase and unzip the file. One way is to pose questions prior to placing your order. If the website doesn’t have clear contact information - this in itself is a red flag. Prepare an email to the seller and ask for a sample article from the pack you’re interested in. If you receive no response, this seller is not one you wish to do business with. An honest salesperson is more than happy to answer questions about their products or services.
What do I do if I've purchased illegal PLR content?
In most cases, this situation will be brought to your attention via a ‘Cease and Desist’ notice. The owner of the content will give you so many days to remove the content from your website, blog, or publication and as long as you comply - this is typically the end of the legalities. As for getting your money back, you can try, but more often than not the seller was scammed just as you were. They bought the material with re-brand and re-sell rights just as you did.
What’s the advantage to buying PLR, as opposed to downloading free PLR?
Borrowing directly from sales pitches I’ve read, supposedly, you get material with ‘limited publication.’ This perplexes me. If the seller has sold it at least one time - then someone else has the re-sell rights. If that person sold it at least one time - then someone else has re-sell rights… and on and on. Furthermore, if it’s been published one time - anywhere on the world wide web - it wouldn’t pass a duplicate copy filter anyway. So does it really matter if the material has been published 40 times or 400? Does it make enough difference to justify the cost? I wouldn’t think so.
The best argument I've heard recently for purchasing PLR...
“It makes excellent resource/research material, and saves a writer so much time!”
Really? Let’s think about that. Suppose I’ve never owned a house pet, but I want to write an article on having a house cat. For resource/research, I go get myself a well written PLR article on cats as pets. I dissect out all the pertinent information, the facts, the statistics (if there are any), and then I write my article based on my own desire for a house cat and information I’ve learned from the PLR article. How embarrassed will I be when my article is rejected because I said house cats are the #1 pet in America (based on PLR article information) and in fact, the #1 house pet in America is the dog?
As simplistic as this example may seem, I see this over and over. PLR articles may be so outdated that the once correct information is now obsolete. Before you can securely use information obtained from ANY source, you must check the facts! If you have to spend the time to check the facts, why would you spend it checking another writer’s facts when you could just as easily (and in the same amount of time) gather your facts from an accredited source - one in which you could cite at the end of your article and offer your readers even more information?